Here’s where you’ll shoot…

I’m often reminded of an experience I had a while back when I was asked to photograph the C.E.O of Wal-Mart for Kellogg at the Wal-Mart home office. The photo was to be a life-size stand-up of Lee Scott posing with Tony the Tiger to promote Kellogg’s branding in select stores around the country. When I arrived, I was taken to a very nice studio with a green-screen, set up with video lighting. I began to set up my gear & my own lighting, when my Wal-Mart handler informed me I was not to be in that area, and that I would be photographing in a storage closet outside the studio. I couldn’t believe it. But here it is. This is where I photographed the CEO of the largest corporation in the world with one of the world’s most widely recognized corporate icons. I was given exactly five minutes for the shoot. No time for adjustments, makeup, variations, nothing. So here’s the result.

Wal-Mart CEO Less Scott with Tony The Tiger at Wal-Mart headquarters in Bentonville, Arkansas

Wal-Mart CEO Less Scott with Tony The Tiger at Wal-Mart headquarters in Bentonville, Arkansas

 

 

 

 

 

 

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Boost your Facebook posts with strong imagery

According to the editors at AdvertisingAge- “Marketers need to jettison generic ad creative and text-heavy wall posts in favor of high-quality, engaging ad creative with smart imagery and limited text. Facebook will reward them for doing so with greater exposure in users’ News Feeds.”

Good news for me, since I am, ahem, IN the business of providing high-quality smart imagery. (Too many words…need picture.)

This is a magazine cover portrait of Greenhouse Grille co-owner Jeremy Gawthorp.Shreve_080428_0095P